Welcome to the Casino Factory

There are many harsh lessons to be learned from the gambling experience, but the harshest one of all is the difference between having Fun and being Smart”.

Hunter S. Thompson

The Responsible Gaming initiatives and training is fast becoming a key factor in the future of gaming and just as we announce a new perspective in how we understand it. The Responsible Gambler gives players the freedom to continue playing, reduce or stop on their terms, by teaching them game knowledge, accountability and the power of a disciplined, with play smart mindset.

Our Podcasts, Online Courses and How to Play videos aim to connect operators, regulators and customers alike. We also produce video documentaries to teach players how to navigate online sites, how to spot a bad one and what to do if they feel unfairly treated. We also examine crypto, AI and help to dispel a few myths about online gaming.

The How to Play video series teaches players how to play smart, providing them with essential tools and game skills that help them stay focused and outlines the risks and temptations before they sit down to play in a live casino or online.

“Tell me and I forget, teach me and I may remember, involve me and I learn.”
– Benjamin Franklin

We all know the value of highly trained staff and the impact it can have on our business. That’s why at the Casino Factory, we have a team of truly dedicated trainers to cover all aspects of your company’s training requirements at every stage of your journey.

Training has never been a  one-off. It is a constant process that requires modelling, reshaping and monitoring as time progresses, trends change and new ideas emerge. Knowing when to implement it and how to best get your message across can be challenging.

The training methods we employ at The Casino Factory are quite unique as we combine online education for theory and visual instruction for technique. These techniques have proved invaluable in areas such as Customer Service and VIP Dealer Training.

Courses include:

•   Leadership and Accountability in Responsible Gaming AML & KYC
•   Customer Care Courses  VIP / Gaming / Hotel / Internal Customer
•   Dealer School  and Train the Trainer
•   Management and Supervisor Courses
•   Security and Awareness

For a complete list of course content and availability contact us at learning@thecasinofactory.com

Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”
– Abraham Lincoln

View the latest Sustainability Project from Longford International College 

Taking care of ourselves both physically and mentally in an environment laden with anxious investors and deadlines may seem the least of your concerns. Nevertheless, your wellbeing and that of your team are what drive the business forward and that’s never been as important as it is today. Moreover, the impact your business has on the environment is now a global priority. 

In a world where our social norms were recently deracinated by the pandemic, there still lurks an uncertainty about the future. But then again, futures have always been uncertain.

The Casino Factory now operates training seminars that help smooth off those rough edges of life, supporting teams and individuals as they adopt a new perspective with a more dynamic mindset where they will learn the value of:

• Emotional Intelligence – managing yours and understanding others.
• Exercise & Diet – including all the very latest data on sustainability. 
• Self Management – working with yourself and others
• Managing Conflict – internal and external
• Conservation of Energy
• Threat Lockdown – belief systems and fear of moving forward
• Willpower Depletion and much more.

Taking an active role in caring for our environment with the same degree of consideration we do for ourselves is the most gratifying, even more so when everyone gets involved. 

We will examine the carbon footprint and work with you on reducing its shoe size. We also provide advice and guidance on how to incorporate environmental policies and procedures to fit in with your company culture. Incentive schemes and team events can be choreographed that will help encourage staff, with day to day 

You didn’t come this far to only come this far.
Transformation Academy

Being an entrepreneur can be a tough road and often a lonely one, particularly in the gaming industry. Too many quit due to lack of support, poor planning or undefined goals. 

So why do so many people fail? Here are a few of the reasons we have discovered:

• Their goals don’t inspire them or aren’t specific enough
• They don’t have an actionable plan
• They don’t take right action
• They get derailed by roadblocks
• They keep doing what doesn’t work
• They don’t have accountability when it come to Responsible Gaming

Here are seven reasons that help people stay motivated:

• Set specific, inspirational goals
• Write a strategic, detailed plan
• Know exactly what steps to take
• Overcome roadblocks and learn from mistakes
• Stay on track with a full year of content and support
• Keep up to speed with innovation and trend
• Keep Responsible Gaming front of mind

Coaching new entrepreneurs in the gaming industry is our forte, where our goal is your success.  

Talk to us now by making an appointment via our coaching website – this is a totally FREE, no obligation 30min chat to establish where you are and how we can assist. We look forward to meeting you.

“A leader is best when people barely know he (or she, presumably ;) exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”
— Lao Tzu

The demand for a Casino Management Consultant could be for any number of reasons, although, best summed up as the need for an objective opinion from a third party. The demand also can come due to a lack of knowledge or experience in one or more areas of the organization. The following list reveals some of the areas we can help with.

• Change Management
• Coaching
• Responsible Gaming and AML Training
• Implementation of new and Emerging Technologies
• Operational and Performance Improvement

In our initial evaluation, we will look at important assessment areas where our consultants can help. This list can be easily expanded as we delve in deeper, however, as each operation is unique with its own individual requirements, our consultants work closely with clients to help them identify the areas that require attention. Works are always carried out with careful consideration for the community, environment, and local culture, with confidence and integrity. All carefully aligned with individual company values.

“Nothing exists except atoms and empty space; everything else is opinion.” 
–  Democritus of Abdera

One of the most important documents you will ever publish internally, alongside your Job Descriptions, are your Departmental SOPPs (Standard Operational Procedures and Policies) or SOPs for short. 

If you have ever sat through an SOP brainstorm meeting for table games, you will understand exactly what a lengthy process that can be. Even if working from an existing document the development team may often find themselves toiling over pages, often for months, as they examine the tiniest of details. This process steals both time and valuable resources. However, it is no longer a necessity to produce them yourself. 

After many years of study and research, we have designed Table Game SOPs that formulate the baseline for all casino table games. We then work directly with you shaping and polishing up all the finer details that will be unique to your brand. Our experts cover both practical and theoretical elements of the game with easy-to-follow instruction that will include, but not limited to: